Brands : meaning and value in media culture / Adam Arvidsson
Material type:
TextLanguage: English Publication details: New York : Routledge, 2006Edition: 1st editionDescription: 168 páginas ; 24 cmISBN: - 0415347165 (paper back)
- 0415347157 (hard cover)
- 9780415347150
- 9780415347167
- HD69.B7/A78 2005
- 658.827 | A795b
Contents:
Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Monografia
|
Biblioteca Rafael Montejano y Aguiñaga Acervo General | Acervo general | 658.827 A795b (Browse shelf(Opens below)) | Ej. 1 | Available | 49189 |
Total holds: 0
Browsing Biblioteca Rafael Montejano y Aguiñaga shelves, Shelving location: Acervo General, Collection: Acervo general Close shelf browser (Hides shelf browser)
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| 658.802 F288cu Cultura de consumo y posmodernismo : | 658.8101 A636p Ej.1 Primer Seminario Foráneo de Ventas : Agosto 30- Septiembre 2 de 1962 / | 658.8101 S333c 1990 Cold calling techniques (That really work!) / | 658.827 A795b Brands : meaning and value in media culture / | 658.827 H763e Ej.1 La era de las marcas depredadoras / | 658.827 K64n Ej. 2 No logo : el poder de las marcas / | 658.827 K64n No logo : el poder de las marcas / |
Incluye referencias bibliográficas (páginas [141]-160) e índice
Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital
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